Partnership Banner August-01

Comfort. Encouragement. Inspiration. Hope.
These words are frequently used by listeners when they describe the impact that STAR 99.1 has on their lives.
You make this possible! 

 

CURRENT SITUATION

Our last fiscal year ended on June 30, 2022. During the course of that time, the majority of our operating funds were attributed to individual partners who support the ministry with monthly pledges, one-time gifts, or a combination of both. Generous contributions were also realized through other vehicles such as donor advised funds, stock, and employee corporate matching. 

The balance of STAR 99.1s funding is derived from businesses (on-air ads) and to a smaller extent, concerts. Although these sources of revenue saw a downturn during the last couple of years due to COVID, this trend appears to have plateaued. 

Total Income - September (1)
Sources of Income - September

APPROACH

In terms of STAR 99.1s outreach, recent Nielsen data reveals that our audience continues to grow. As an example, a rankings report from June 2022 found that STAR 99.1 was tied in 4th place when compared with 25 other stations in the New York Metro region. Within the industry, and considering the secular stations that were included in the ratings, this is particularly noteworthy. Additionally, during that same month, 100,300 people tuned-in daily (i.e., Daily Cume); this audience number exceeds the capacity of MetLife Stadium which is 82,500. 

Last year, we conducted a feasibility study, which revealed we were not yet ready to embark on a capital campaign. In light of those findings, STAR 99.1 is seeking to maximize our current space to better position us for growth and greater impact. We will be taking on the following two projects that will help encourage more people into a growing relationship with Jesus. 

  • STAR Studio Expansion will include items such as new studio equipment, construction of two additional studios, creation of stage/event space for STAR community conferences and concerts, and maximization of office space. 
  • STAR Digital Expansion will increase our digital capacity/outreach with inspirational, faith based and community-oriented content in media platforms (Apps, YouTube, social media).

OUR RESPONSE

A 501(c)(3) non-profit, STAR 99.1/WAWZ has ministered in the Tri-State Area since 1931 - through wars, economic challenges, and societal changes. While uncertainties in our world continue, we remain committed to sharing the essential message of comfort, hope, forgiveness and peace found in a personal relationship with Jesus.

As one example, Janet from Morris County NJ recently shared the following:   

“I have listened to STAR 99.1 to help center me on Jesus who is the ultimate peace giver … I thank God I live in a country where Christianity is allowed to be on public airways. This is not the case in many countries. Thank you and God bless those who work at your station. You make a difference.”  

Thank YOU for being an integral part of this ministry – you make what we do possible. Our team will be reaching out to you in the coming weeks to further discuss the partnership opportunities and answer any questions you may have. 

Praying the Lord continues to direct your steps and bless you each and every day!

Art Sign off

 

STAR 99.1/WAWZ is a service of Pillar Ministries, a 501(c)(3) organization. All donations are tax-deductible.
STAR 99.1 gratefully accepts gifts by will or bequest.